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ARE THESE CELEBRITY-LOVED SNEAKERS BETTER THAN VEJAS? WE TESTED THEM TO FIND OUT.

Consumer, Fashion, Sustainability

ARE THESE CELEBRITY-LOVED SNEAKERS BETTER THAN VEJAS? WE TESTED THEM TO FIND OUT.

Løci Seven

Pros

No break-in period

Breathable

Sustainable

Vegan

Cons

Like other shoes of this style, the arch support is minimal


The white sneaker trend shows no sign of stopping. The Stan Smith style has enjoyed a resurgence since the 2010s and, honestly, with all of the copycats out there, we’ve been a bit blinded by the white. Most of the styles seem to blend together with little distinction between one another. That is, until we tried Løci.

We first caught wind of the Løci brand when we saw them on Mila Kunis’s feet. It’s clear she gushed over them to her husband because, soon after, Ashton Kutcher followed suit. Within weeks we saw the likes of Gwenyth Paltrow, Dwayne Johnson, Olivia Wilde, Ben Affleck, and Kristen Bell wearing them around LA—you get the picture. They’re a celeb fav. It can be hard to discern whether celebrities are wearing a brand because they’re being paid to or because they actually love it. In this case, we are willing to bet there is some real love for Løci.

Løci seems to be the fashion sneaker brand that’s doing something a little bit different and, we’re here for it. To learn more about the brand, Løci sent us a pair of the Løci Classic ($195) and the Løci Atom ($245) to test. After two months of constant wear, our testers say they are better than Vejas, and we say they're one of the most compelling sneaker brands around.

d, Løci sent us a pair of the Løci Classic ($195) and the Løci Atom ($245) to test. After two months of constant wear, our testers say they are better than Vejas, and we say they're one of the most compelling sneaker brands around.

What is Løci

Credit: Løci

We loved the versatility of Løci sneakers.

Løci specializes in sustainable vegan sneakers and every pair made is crafted from recycled, renewable, or biodegradable material. Their certified eco-materials range from the Canvas collection made from recycled ocean plastic (to date Løci has removed and repurposed over 982,000 plastic bottles that are land and ocean-bound) to their Maize Leather collection, which is constructed from vegan leather made from a blend of non-consumable corn and recycled textiles.

The brand also adheres to ethical manufacturing and supply-chain practices, paying their workers a fair wage and producing in smaller batches so as not to over-produce and create waste.

What we like about Løci

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ConsumerFashionSustainability

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