REED x LOCI - A VEGAN SNEAKER LIKE NO OTHER

LOCI, the vegan footwear brand that combines the best elements of design and sustainability, is thrilled to announce they have partnered with actress, designer, and environmentalist, Nikki Reed, in creating a unique line of premium vegan sneakers for men and women alike. The capsule collection was developed as a next generation of sneakers made from sustainable materials - keeping the focus on a modern and clean design.

“When LOCI was born we knew we wanted to challenge a traditional way of making footwear that put profits before the planet. Nikki Reed was always an inspiration to the team, not only the way in which she leads a sustainable life in fashion, business and beyond, but also how she challenges the common assumption that sustainability can’t be made stylish. Watch this space!”

Handmade in Portugal, each pair uses recycled ocean plastic sourced from the Mediterranean in creating a unique and distinctive material that per square foot is more expensive than leather. As part of LOCI’s commitment to saving our oceans, for each pair sold LOCI gives back 10% of its profits toward building ocean conservation sites and preserving endangered ocean life.

“LOCI represents so much more than a shoe. It’s a chance to prove that we can create products that are as chic as they are conscious of the planet. Luxury and sustainability can live together, you don’t have to sacrifice one for the other.”

The REED x LOCI collection launches on April 22, 2021 in honor of Earth Day with a limited edition drop available exclusively at Lociwear.com before expanding internationally.

Nikki Reed x LOCI can be found at lociwear.com/Reed

QUOTES FROM NIKKI

Nikki says of the Nikki Reed and LOCI Collaboration:

“I love designing for every woman, and I also love showing that the working woman can be stylish and functional at the same time. Loci represents so much more than a shoe. It’s a chance to prove that we can create products that are as chic as they are conscious of the planet. Luxury and sustainability can live together, you don’t have to sacrifice one for the other.”

“Fashion is one of the quickest ways we introduce ourselves to people. When we choose conscious fashion, we are sending an immediate message about what we care about, and how important it is to consider the planet in all of our daily choices. I love fashion, but I also love the earth and I’m determined to show that with a little consideration we can achieve both style and sustainability.”

“I love these shoes because I love versatile fashion. They go with every single look. As I put together the mood board for our shoot, I intentionally wanted to show that you can be the girl in jeans, the girl in the vintage tee, the girl in the suit or the girl in her workout gear all with one style of shoe. Fashion should be timeliness, because we need to create pieces that transcend seasonal trends and I really feel like we did that here.”

“The only true way to be sustainable is to reuse what we already have, and that includes materials used to create what we wear. Choosing to use recycled is the most important aspect of achieving a circular economy, and these shoes are such a great example of that!”

ABOUT THE BRAND

LOCI

A VEGAN SNEAKER LIKE NO OTHER

0 BULL. 0 BULLSHIT. 100% SNEAKERS

BUY ONE. SAVE ONE.

Every day around 8 million pieces of plastic make theirway into our oceans killing millions of marine animals.LØCI is committed to fighting back. For every pair sold LØCI donates 10% of profits towardsprotecting & conserving sea life.

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