LØCI DIVE FROM SEA TO LAND BY LAUNCHING INNOVATIVE MAIZE ECO-LEATHER COLLECTION

May 2023: LØCI, the fashion-forward, eco-luxury, unisex footwear brand is excited to announce their new maize collection. Since launching, LØCI is committed to using recycled ocean plastic in their deep-rooted mission to undertake ethical and sustainable measures. With the launch of their Maize collection, LØCI is now surfing new waves, as they continue to make a positive impact by combating deforestation and reducing their tread on the planet.

LØCI’s newest collection is made using 100% innovative vegan material, replicating the look and feel of leather but with sustainable and durable benefits. Style is never sacrificed for sustainability at LØCI and the Maize collection’s unique blend of 50% corn waste and 50% recycled textiles allows it to retain its premium look and feel with the material having the positive effect of reducing the need for cattle ranching as per traditional animal leather.

Each trainer is hand-crafted in Porto, Portugal and has been created following years of development and research into LØCI’s maize ecoleather. The material is totally comprised of recycled polytextiles, 63% biodegradable and REACH compliant, meaning that no chemicals are used in the creation of its material. Paired with 100% natural rubber sole, 100% recycled foam midsoles, and natural cork insoles, the brand is out to provide the most environmentally conscious footwear.

Available in the brand’s core silhouettes, LØCI’s first maize collection offers a variety of monochromatic options for a sleek high-end style, showing that looking good doesn’t have to come at an ethical, sustainable cost. The new maize trainers are also naturally water resistant, easy to clean, and offers a lightweight breathable material that is built for long wearing comfort, making them the ideal trainer choice for any ecoconscious, fashion-forward trainer wearer.

LØCI is a brand with a purpose, conscientiously creating its products from innovative 100% vegan materials, starting with recycled ocean plastic, a major contributor to pollution worldwide, and now adding maize to their materials list. Giving back is at the heart of LØCI’s brand and 10% of all online profits from the Maize collection will be donated to the wildlife charity Re:Wild in the fight against the loss of bio-diversity around the world.

CEO Emmanuel Eribo states: "We believe that the greater the impact, the more successful we are. Today, it's essential we do more than just make a fantastic product and we are here to change things. That is why it's always important for us to think differently, to swim against the tide."

LØCI sneakers start at £140 and are available online at www.lociwear.com.

Notes to Editors:

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Website: https://lociwear.com

LØCIs are available to purchase online via https://lociwear.com

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About LØCI:

Founded in 2021 by two London based entrepreneurs and footwear specialists, LØCI offers a premium eco-conscious footwear alternative that unites fashion & purpose. By combining fresh style and sustainability, Emmanuel Eribo and Philippe Homsy are leading the way into redefining modern streetwear while protecting Earth’s resources.

100% vegan, cruelty-free, and unisex, LØCI sneakers are handmade in Porto, Portugal using recycled ocean plastics, as well as renewable and biodegradable materials where possible to help deliver a stylish eco-conscious sneaker. Production is scaled up or down in response to demand to manage environmental impact. 10% of online profits on every pair purchased are donated to conservation charities focused on protecting wildlife.

LØCI has amassed an influential following including Mila Kunis, Eva Longoria, Olivia Wilde, Jessica Alba, Lucy Hale, Kristen Bell, Gabrielle Union, Ben Affleck, Ed Sheeran, Robert Downey Jr., and Emmy Rossum. As well, Nikki Reed has an ongoing collaboration with the brand, and last year Leonardo DiCaprio became an investor. LØCI has recently expanded into twenty-six global markets and has partnered with some of the worlds most notable retailers such as Bergdorf Goodman, Neiman Marcus, Nordstrom, and Bloomingdales.

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