LØCI FUSION FØ6: RUN THE STREETS

In a groundbreaking stride toward the intersection of style and sustainability, LØCI, the hottest avant-garde footwear brand around, proudly presents its latest masterpiece: the Fusion FØ6.

Inspired by the 90s, built for the future. This revolutionary collection redefines athleisure, infusing it with a touch of opulence, and marrying the sleek aesthetics of contemporary running shoes with an irresistible nod to the iconic '90s. The result? A breathtaking silhouette that exudes minimalist charm while sporting a bold, daring rear detail that sets a new standard for fashion-forward expression.

A vibrant homage to the classic aesthetic, meticulously crafted for the trailblazers of the future – the Fusion FØ6 encapsulates the essence of urban vitality, embodying the spirit of pioneers who harness the city's pulse to shape a legacy for generations. It's not just a sneaker; it's an emblem of ambition, a statement of intent, and a testament to seizing every opportunity.

LØCI's dedication to innovation goes hand-in-hand with its deep-rooted commitment to sustainability. The new Fusion Sneakers stand as a paragon of environmentally-conscious footwear, effortlessly melding two distinct collections.

The Maize collection showcases sneakers artfully crafted from maize husk and recycled textiles, while the Ocean Fusion line proudly employs reclaimed ocean plastic sourced from the Mediterranean and the Atlantic Coast of Africa. With each step taken in the Fusion FØ6, wearers stride confidently into a future where ecoconscious choices and bold personal expression harmoniously coexist.

But LØCI's eco-initiative doesn't halt at its striking products. Envisioning a planet where wildlife thrives, LØCI pledges to donate an impressive 10% of all online profits to esteemed wildlife conservation charities.

One such beneficiary is none other than Re:wild, the visionary charity established by Leonardo DiCaprio in 2021, renowned for its steadfast efforts in safeguarding wildlife across the globe. Further, Leonardo is not only a supporter but also a personal investor in LØCI, highlighting his personal and professional commitment to the brand.

With the Ocean Fusion boasting a spectrum of five captivating colorways and the Maize Fusion exuding charm in two distinct shades, these sneakers beckon urban trendsetters to become champions of style, sustainability, and a brighter future. The Fusion FØ6 collection will be available for purchase starting 14th of August, exclusively online at www.lociwear.com/fusion.

About LØCI:

LØCI is a fashion powerhouse that strikes the perfect balance between style and purpose. In just over a year, the brand has gained global traction with physical stores across Europe & USA, and online presence in more than 200 territories worldwide, as well as being featured in every leading publication from Forbes to Vogue and InStyle.

In addition to being the go-to footwear choice for Ben Affleck, Olivia Wild, Mila Kunis, Gwyneth Paltrow and Alicia Keys – to name but a few, the vegan sneaker company also enjoys a successful association with key stylists and trend setters the world over. With a seal of approval from Hollywood’s A-List, LØCI is an independent British brand and the darling of fashion-conscious consumers with its ranges of sustainable and vegan sneakers.