LØCI DROPS TWO NEW SILHOUETTES PROVING YOU CAN HAVE IT ALL

June 2023: LØCI, the eco-luxury footwear brand known for its use of green materials and fashion-forward designs is excited to announce two new collections: Atom and Neo. Inspired by streetwear culture and luxury fashion, the Atom and Neo offer timeless unisex silhouettes that embody a change in desire for timeless luxury. The Neo features a chunkier sole that plays into the retro charm of the 80’s with pops of colour enriching the voluminous unisex style in a modern light. Distinctive design elements include a perforated toe box, colour-block trims, and heel spoilers. The Neo is transformed into a timeless piece with the quality and attention to detail

that hero the iconic style.

The Atom draws inspiration from skate culture with a cut sole embodying the artistic expression of the individual while still providing a luxury look and feel that LØCI is known for. The forward-thinking collection identifies creative and illusive characteristics that enable the sneakers story to unfold throughout the design.

Both collections look to re-imagine contemporary culture with a renewed importance of classic and timeless luxury pieces that serve as a canvas for individuality, encouraging wearers to embrace their own unique creative power. With every step, LØCI’s collection embodies the energy and flair that fuels individual expression. The collection speaks directly to the artistry within all, inviting everyone to awaken their imagination and push the boundaries of self-expression.

Hand-crafted in Porto, Portugal, both collections are made combining LØCI’s next-generation animal friendly leather, Maize, made from a blend of corn and recycled textiles. Supported with a natural rubber sole, a cork insole sourced from Portugal and finished with waxed cotton laces, and a lining of blended nylon and bamboo.

Each material is carefully chosen to ensure a lower impact on the environment. With sustainability at its core, LØCI is stepping outside of the box as they continue to break boundaries in the fashion world. 10% of all online profits are donated to wildlife conservation charities including Re:wild charity founded by Leonardo DiCaprio in 2021. The Atom and Neo are available in five unique colourways and retail for £195. Shop the collection starting 5th June at www.lociwear.com

Notes to Editors:

Further imagery is available on request

Instagram: @Loci_wear

Website: https://lociwear.com

LØCIs are available to purchase online via https://lociwear.com

About LØCI:

Founded in 2021 by two London based entrepreneurs and footwear specialists, LØCI offers a premium eco-conscious footwear alternative that unites fashion & purpose. By combining fresh style and sustainability, Emmanuel Eribo and Philippe Homsy are leading the way into redefining modern streetwear while protecting Earth’s resources. 100% vegan, cruelty-free, and unisex, LØCI sneakers are handmade in Porto, Portugal using recycled ocean plastics, as well as renewable and biodegradable materials where possible to help deliver a stylish eco-conscious sneaker.

Production is scaled up or down in response to demand to manage environmental impact. 10% of online profits on every pair purchased are donated to conservation charities focused on protecting wildlife. LØCI has amassed an influential following including Mila Kunis, Eva Longoria, Olivia Wilde, Jessica Alba, Lucy Hale, Kristen Bell, Gabrielle Union, Ben Affleck, Ed Sheeran, Robert Downey Jr., and Emmy Rossum. As well, Nikki Reed has an ongoing collaboration with the brand, and last year Leonardo DiCaprio became an investor. LØCI has recently expanded into twenty-six global markets and has partnered with some of the worlds most notable retailers such as Bergdorf Goodman, Neiman Marcus, Nordstrom, and Bloomingdales.