INTRODUCING LOCI: A VEGAN SNEAKER LIKE NO OTHER

Vegan sneaker brand LØCI was founded in April 2019 by two London-based entrepreneurs and footwear specialists with a vision to produce limited quantities of high-design, premium vegan footwear. Marrying fresh style with sustainability, Emmanuel Eribo and Philippe Homsy conceptualised the statement debut sneaker collection with the increasingly savvy, discerning and fashion-conscious consumer in mind – and have already received overwhelming global demand.

Operating on the principle that “the world does not need more shoes”, LØCI employs a progressive, ‘vertical integration’ production method, where monthly production is scaled up or down in response to demand to manage environmental impact, as opposed to large-volume seasonal pre-orders which can result in surplus product.

LØCI sneakers are made using recycled ocean plastic sourced from the Mediterranean and Atlantic Coast of Africa or their innovative Maize eco-leather made with materials derived from corn waste and recycled polyurethane. Giving back is at the heart of LØCI’s brand, and for every pair purchased, 10% of online profits are donated to wildlife conservation charities and projects that focus on protecting our bio-diversity. Its main wildlife charity partner Re:Wild is co-founded by environmentalist Leonardo DiCaprio.

Each shoe is handmade in a shoemakers in suburban Porto, in Portugal, which has been expertly crafting footwear for over 25 years. With a focus on premium vegan materials, welfare of staff and manufacturing standards, every pair is a celebration of the high artistry, intelligence and world-renowned standards of Portuguese shoemaking.

LØCI footwear is versatile and effortlessly cool, adding a distinctive sense of minimalist style to any outfit, dressed up or dressed down. The sneakers adopt a clean, sleek high-end design. The core debut collection which they have since expanded on consisted of eleven different two-tone colour palettes, and a capsule collection designed by Twilight actress, environmentalist and designer, Nikki Reed, available in men’s and women’s US, EU and UK sizes.

The word LØCI derives from the Latin word ‘Locus’ meaning ‘centre’ – the intangible place within the human core that represents the best version of ourselves. “As a culture we’re making positive moves to become more eco-conscious and sustainable, but in the fashion and footwear industry, there’s still a lot of work to be done. The average person still owns 2-3 pairs of leather sneakers – and having been in the shoemaking industry for ten years, it is our responsibility to encourage grassroots activism and educate customers about the positive impacts of switching to vegan footwear.” Says Emmanuel Eribo, co-founder of LØCI.

LØCI is a brand with a purpose, and as well as supporting wildlife conservation, they enforce a holistic 360-degree approach to sustainability across all areas of the business, including regular production checks and the use of only sustainable manufacturing techniques.

Co-Founder Philippe Homsy states: “We wanted LØCI to combine the very best elements of style and sustainability, creating an aspirational vegan product that represents positive global impact.”

LØCI sneakers start at £145 and are available online at www.lociwear.com.

For more information & imagery please contact: Charlotte Berrill charlotte@curaconn.com or Bella Marsella bella@curaconn.com

Notes to Editors:

Further imagery is available on request

Instagram: @Loci_wear

Website: https://lociwear.com

LØCIs are available to purchase online via https://lociwear.com

Current stockists: Selfridges, Harrods, Liberties

About LØCI:

Founded in 2021 by two London based entrepreneurs and footwear specialists, LØCI offers a premium eco-conscious footwear alternative that unites fashion & purpose. By combining fresh style and sustainability, Emmanuel Eribo and Philippe Homsy are leading the way into redefining modern streetwear while protecting Earth’s resources.

100% vegan, cruelty-free, and unisex, LØCI sneakers are handmade in Porto, Portugal using recycled ocean plastics, as well as renewable and biodegradable materials where possible to help deliver a stylish eco-conscious sneaker. Production is scaled up or down in response to demand to manage environmental impact. 10% of online profits on every pair purchased are donated to conservation charities focused on protecting wildlife.

LØCI has amassed an influential following including Mila Kunis, Eva Longoria, Olivia Wilde, Jessica Alba, Lucy Hale, Kristen Bell, Gabrielle Union, Ben Affleck, Ed Sheeran, Robert Downey Jr., and Emmy Rossum. As well, Nikki Reed has an ongoing collaboration with the brand, and last year Leonardo DiCaprio became an investor. LØCI has recently expanded into twenty-six global markets and has partnered with some of the worlds most notable retailers such as Bergdorf Goodman, Neiman MarWcus, Nordstrom, and Bloomingdales.

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